Friday, October 24th

9:00 - 10:00 — Registration & Breakfast

10:00 - 11:00 — Opening Keynote
- Jeff Quipp from SearchEnginePeople.com

11:00 - 11:30 — Morning Coffee Break

11:30 - 12:30 — The Code of SEO: Coding and Design concepts that improve your SEO efforts
Speakers:

• Jordan Kasteler - Search & Social
• Carolyn Shelby - BeFoundLocal.com/The Krull Group
• Eric Lander - Organic Search Manager, ADP Inc. & Associate Editor, Search Engine Journal

Moderator: David Snyder - Search & Social

12:30 - 1:30 — Lunch

1:30 - 2:30 — Link Building: The Basics and Beyond
Speakers:

• Rhea Drysdale - Less Everything
• Loren Baker - Traffic Blends
• Brian Chappell - Ignite Social Media

Moderator: David Snyder - Search & Social

2:30 - 2:45 — Break

2:45 - 3:45 — SEM Strategies: How to make paid search work for you
Speakers:

• Brandy Eddings - New Edge Media
• Brian Carter - Fuel Interactive

Moderator: Loren Baker - Traffic Blends

3:45 - 4:15 — Afternoon Coffee Break

4:15 - 5:15 — Protect Your Rep: Online Reputation Management
Speakers:

• Rhea Drysdale - Less Everything
• Martin Bowling - VEC3
• Brian Chappell - Ignite Social Media

Moderator: Carolyn Shelby - BeFoundLocal.com/The Krull Group

5:15 - 5:30 — Break

5:30 - 6:30 — SEO Tools Sponsored by SEOmoz
Presented by David Snyder

9:00 - 2:00 — Limo Bus Excursion Sponsored by SEOmoz

Saturday, October 25th

9:00 - 10:00 — Breakfast

10:00 - 11:00 — IMBroadcast.com Video Workshop

11:00 - 11:30 — Morning Coffee Break

11:30 - 12:30 — SMO Tactics: How optimize social media for use in your SEO
Speakers:

• Brian Chappell - Ignite Social Media
• John Carcutt - Agency Web
• Jeff Quipp - Search Engine People

Moderator: David Snyder - Search & Social

12:30 - 1:30 — Lunch

1:30 - 2:30 — Importance of Analytics: Beyond clickstream data
Speakers:

• David Snyder - Search & Social
• Rhea Drysdale - Less Everything
• Ross Dunn - StepForth Web Marketing
  

Moderator: Jordan Kasteler - Search & Social

2:30 - 2:45 — Break

2:45 - 3:45 — SEO Project Management and Educating Clients
Speakers:

• Chris Hart - Bruce Clay
• Pamela Lund - Bespoke USB
• John Carcutt - Agency Web

Moderator: David Snyder - Search & Social

3:45 - 4:15 — Afternoon Coffee Break

4:15 - 5:15 — Information Architecture and Content Creation Plans
Speakers:

• David Snyder - Search & Social
• Carolyn Shelby - BeFoundLocal.com/The Krull Group
• Eric Lander - Organic Search Manager, ADP Inc. & Associate Editor, Search Engine Journal

Moderator: Loren Baker - Traffic Blends

9:00 - 2:00 –IM Charity Dinner